Meta Pixel & CAPI Setup
7 checks · 5 passed · 2 failed
Meta Pixel installed PassPixel ID 4829103847562918 fires on all pages
CAPI connection established PassServer-side events flowing via CAPI gateway
CAPI not enabled on Purchase event FailPurchase event only fires browser-side — CAPI deduplication not active for highest-value event
event_id missing in Pixel events FailWithout matching event_id, CAPI and Pixel cannot deduplicate — expect 30-40% double-counting
PageView event firing PassFires within 500ms on all scanned pages
ViewContent on product pages Passcontent_id and content_type passed correctly
AddToCart event with value Passvalue and currency passed on cart events
Event Quality Score
Meta Event Match Quality by event type
PageView — EMQ: 8.2 / 10email + external_id hashing working correctly
ViewContent — EMQ: 7.8 / 10Good — phone field missing in 12% of events
AddToCart — EMQ: 7.4 / 10Acceptable — improve with fbp cookie passthrough
InitiateCheckout — EMQ: 5.9 / 10Low — customer_id not included before login state
Purchase — EMQ: 4.1 / 10Critical — no CAPI, no event_id, estimated 38% lost conversions